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Variable Data Printing

Variable Data Printing (VDP) creates individual documents by placing customer specific text or images into a design. Each document can be different than the next allowing you to customize to that specific intended recipient giving them a fully custom-tailored piece. Everything from layout, text, and images can be changed without slowing down the printing process. This form of digital printing allows mass customization of any printed document giving you the opportunity to give your audience the unique feeling of their very own message.

Instead of delivering a single message to 30,000 potential customers you can deliver 30,000 unique messages that are relevant and filled with content for that user. This new technique of 1:1 marketing can be an effective tool for increasing the ROI on your next marketing campaign. Interested in learning more about this revolutionary new wave of digital printing, give us a call for your next project!